FloorPop is Lux Solutions' monthly Internet marketing best practices newsletter, get it here:
Getting Bang Out of Your Marketing Bucks (FloorPop - January 2007)
How to Grow Your Volume by 10% without Competing on Price (FloorPop - December 2006)
Selling lifestyle - When the structure is secondary (FloorPop - November 2006)
Self Prospecting, What You Can Do to Drive Traffic (FloorPop - October 2006)
Shopping for Results (FloorPop - September 2006)
Turn Around: Advice from America's Best Sales Trainers (FloorPop - August 2006)
Your #1 Competitor is on the Ropes (FloorPop - July 2006)
Getting Sales & Marketing On Board (FloorPop - June 2006)
Video on the Web: Generating Results (FloorPop - May 2006)
6 Homebuilder Marketing Myths (FloorPop - April 2006)
The Short Cut to Sniping Sales
(FloorPop - March 2006)
Find Your Mojo: The Power of a Compelling Offer (FloorPop - February 2006)
5 Online Form Conversion Keys (FloorPop - January 2006)
Homebuilders and Blogs (FloorPop - December 2005)
Builders Getting Back to Work (FloorPop - November 2005)
4 Ways to Use the Internet to Juice Your Realtor Marketing (FloorPop - October 2005)
Kicking E-mail Marketing into High Gear (FloorPop - September 2005)
Maximize Grand Opening Sales Momentum (FloorPop - August 2005)
4 Usability Secrets to Improve Your Website Performance (FloorPop - July 2005)
Developing a Pre-Grand Opening Process (FloorPop - June 2005)
Considering Video or Virtual Reality? (FloorPop - May 2005)
A New Twist in Mapping for Homebuilders (FloorPop - April 2005)
Upgrade Your Online Selling (FloorPop - March 2005)
Upgrade Your Online Selling (pdf ~3MB) (Professional Builder's GIANTS - February 2005)
Taking Net Profits to the Extreme (pdf) (TecHOME Builder - Jan/Feb 2005)
Make Your Redesign Payoff (FloorPop - February 2005)
Making Your Web Site Part of Your Marketing System (FloorPop - January 2005)
Builder Internet Marketing Getting Savvy (FloorPop - December 2004)
Getting Personal Can Improve Traffic 200% or More (FloorPop - November 2004)
Announcement: Lux Soutions Partners Join Realty InfoLinks (FloorPop - October 2004)
Four Keys to Developing Effective Marketing Systems (FloorPop - September 2004)
Guidelines for Using the Internet to Improve Pre-Sales (FloorPop - August 2004)
Making Your "Coming Soon" Interest Lists Work (FloorPop - July 2004)
Building Your "Coming Soon" Interest Lists (FloorPop - June 2004)
Leveraging Video in Marketing "Coming Soon" Communities (FloorPop - May 2004)
Leveraging Virual Reality in Marketing "Coming Soon" Communities (FloorPop - April 2004)
Changing the Marketing of "Coming Soon" Communities (FloorPop - March 2004)
Think About All Your Website Users (FloorPop - February 2004)
Excessive Web Site Graphics Can Stunt Sales (Nation's Building News Online 2004-02-02)
Net Assets - Effective Online Sales Counselors (pdf 140k)
(TecHomeBuilder January/February 2004)
Eight Ways to Drive Internet Leads and Sales (Nation's Building News Online 2004-01-12)
Working With Online Builder Portals (FloorPop - January 2004)
Usability Testing Homebuilder Websites (FloorPop - December 2003)
The Online Sales Counselor Comes of Age (pdf 109k)
(TecHomeBuilder November/December 2003)
Benchmarking and Sharing Best Practices (FloorPop - November 2003)
Online Surveys to Improve Business Results (FloorPop - October 2003)
People in Green Cars Need Not Apply (pdf 153k) - Excessive Web site graphics can cost you sales.
(TecHomeBuilder September/October 2003)
Managing "Coming Soon" Interest Lists Online (FloorPop - September 2003)
9 Ways to Drive Internet Leads and Sales Without Even Trying Hard (FloorPop - August 2003)
The Online Sales Counselor - Is there a key to converting Internet leads into sales?
(FloorPop - July 2003)
The User-Centered Web Site (pdf 127k) - Seven steps to a site that sells homes.
(TecHomeBuilder July/August 2003)
Drive Leads with Permission Marketing - 8 ways to drive more leads from your current website visitor traffic
(FloorPop - June 2003)
Executive design - why website design often misses the mark
(FloorPop - May 2003)
On the Web, speed still kills - website download time still matters (FloorPop - April 2003)
Plugging the Black hole - Do you want to tick off your customers? Then ignore their online requests for information.
(TecHomeBuilder March/April 2003)
Tracking Homebuyers In The Sales Center: The Best Way To Evaluate Builder Advertising Results
(AHG Home Building News - January 2003)
More Than Half Of Home Buyer Internet Inquiries Go Ignored
(AHG Home Building News - December 2002)
Web Master - Want more sales from your Web site? You can learn something from Centex
(Builder Magazine - November 2002).
Converting Online Leads to Increase Your Revenues
(LeadTimes from Homebuilder.com - November 2002).
Using Internet Sales Leads: A Closer Look
(AHG Home Building News - September 2002)
Paper Prototyping - April 14, 2003
Return on Investment for Usability - January 7, 2003
Top Ten Web-Design Mistakes of 2002 - December 23, 2002
Top Ten Guidelines for Homepage Usability - May 12, 2002
Did Poor Usability Kill E-Commerce? - August 19, 2001
How Users Read on the Web - October 1997
Top Ten Mistakes of Web Design - May 1996
Guerrilla HCI - 1994
Response Times: The three important limits - 1994
How to Conduct a Heuristic Evaluation - 1994
